Using+QR+Codes

This is a QR Code that I created for my Father-in-Law's art installation. He is an abstract artist that grew up Mennonite. This QR code illustrates how you can use images + text + links into the response. Quick Response codes (QR codes) and other two-dimensional codes are expected to achieve widespread use this year – and for good reason. Consumers want **immediate access to what’s relevant** and **QR codes are being used to make that possible.**
 * The QR Code**

__QR Codes 101__
If you’re not yet familiar with QR codes, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they can hold or share.

Bar codes are linear one-dimensional codes and can only hold up to 20 numerical digits, whereas QR codes are two-dimensional (2D) matrix barcodes that can hold thousands of alphanumeric characters of information. Their ability to **hold more information** and their ease of use makes them practical for small businesses.

When you scan or read a QR code with your Smartphone, you can **link to digital content on the web; activate a number of phone functions including email, IM and SMS; and connect the mobile device to a web browser**. (This includes: Web link, linking and playing a YouTube video, display photo images, show map coordinates, etc.)

The ability of QR codes to **connect people with each other and to multimedia digital content** is very useful for businesses and consumers alike.

__**Applications**__ **//Sharing//** //–// There’s no limit to how, or even how much, you can share with QR codes. While a video or landing page is easily shared, you could go further and **share an entire eBook** and even multiple pieces of content that share a common link.

**//Community//** – Sharing is how you build community, and one of the favorite arenas for doing this is Facebook. You can use Likify to create a QR code that links your mobile device to a fully functioning LIKE button for your Facebook page.

**//Calls to Action//** – After building a community, the next logical step is to mobilize them to take action. What are you trying to accomplish? You can **alternate special offers by simply linking your QR codes to new landing pages**, and you can combine then with email opt-ins to build your list.

**//Social Proof//** – To help build a community offline, it can be helpful to use your vibrant online communities as social proof of your influence and expertise. As one example, you can **use QR codes to link to specific blog posts** that have earned an abundance of activity.

//Source Article// : []

__ **QR Code Generators** __


 * [|Delivr.com](Free) - Create a free account for your project to create, manage, and track usage (analytics).
 * **[|Likify.net]** (Free) - Generate Facebook-likes using QR Codes

__ **Modify on the Fly** __ You can always modify what your unique QR code does. In other words, you have created the QR Code and posted it somewhere out in the community. You can change what it links to (the end-user experience) at any time without having to worry about the posted QR Code. The code stays the same, you are just changing the where it links.

**Hint** : You could have a "This Week in Eugene, Oregon's History" in which you can change out the content every week online without needing to replace the QR Code. This can be applied to a weekly challenge, a daily quote. It can be a great way to keep people coming back. I can become popular in spaces that have repeat visitors (the same people coming and going each day). Also See our Pinterest Board of Resources on QR Codes. Check out this QR Code experience in Central Park, NYC

 Any comments, concerns, updates that need to be addressed? Please Let Us Know